Jewellery has always been an essential part in the life of men and women all over the world. For centuries people have been decorating themselves with shiny stones and precious metals. Nowadays life is almost impossible without such a nice sweet and shiny detail of everyday outfit. Fashion or precious, coloured or white, modest or fancy, small or massive — the choice is unbelievable. Imagination has no limits, when it comes to decorative elements. Reasons and occasions will help you to choose the most appropriate item without much effort.
Culture, age, social status, mood and individual style affect a lot the design of your favorite jewellery items. Famous brands are producing millions precious, semi-precious and fashion decorations everyday. The demand is constantly growing because the fashion is changing very fast. The world of jewellery tries to be always updated with novelties and trends. Each country manufacturer can boast with its own shapes and forms, according to national way of life and habits. But it is difficult to find a person, who does not know the meaning of the popular phrase: Italian style and fashion. It is well-known that Italian artisans know better than anyone else the taste and weakness of the public. Italian touch is easily distinguished among all the jewelry in the world. Accurate forms and carefully worked details, together with smooth shiny look, can really make it magic. Each masterpiece has its characteristic style. You will never find two same items with similar designs or colours. About 90% of all Italian jewellery market consists of family business of different scales and status. Some brands like Armani, Bibigi, Gucci, Roberto Cavalli, Versace etc, have launched their well-known lines all over the world to become more recognizable and famous. Though it does not mean that huge jewellery giants have decreased the quality of their manufacturing enterprises. Every product is thoroughly controlled and checked before selling, so the consumer gets only satisfaction experience. Italy is known for its gold and fashion jewellery. Annually millions of italian earrings, rings and pendants find their owners all over the world.